#1 SEO Company of India Announced Its Social Media Marketing Services With Added Benefits
#1 SEO Company of India announced its Social Media Marketing Services with some added benefits that cannot be offered by the other players of the industry. Social Marketing Media (SMM) is an incredibly effective way to create a buzz for a website. It is the most popular upcoming ‘buzzword’ on the Internet Marketing industry. One can get lots of targeted quality traffic to a website without depending entirely on SERPs. A creative SMM strategy allows a website owner to interact with his audience so that he learns more about their wants and needs. It combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many more. It is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing and Social Media Marketing.
It plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where customers hang out would be an active role that falls under SMM.
Deepak Rajput follow the following rules for SMM to create buzz for a website:
Increases the Linkability. Static sites are a thing of the past, especially in terms of popularity. One of the best ways to have a voice online and be able to update a site daily is to have a blog. This allows the website owner to have an RSS feed where people can catch up on the latest content.
Make Tagging & Bookmarking Easy. Such things can include buttons for submitting a site to Digg or tagging the site at Del.icio.us.
Reward Inbound links. This can be done by linking back to the people who link to the website, visit their site and leave comments on their blog or generally help promote their site socially.
Help the Content travel. This is basically allowing the content that isn't specifically text spread around the web. Podcasts can be added to podcast directories while Videos can be submitted to the likes of YouTube and Metacafe.
Encourage the mashup. YouTube success relied a lot on people being able to embed their videos elsewhere. Allow the content to be used elsewhere, a good example of this can be to ensure updated content has an RSS feed.
Be a User Resource. This means having quality content on a site and being at place that people can come back to for the best content on a particular niche. This is also advised even if producing the content doesn’t necessarily help in terms of financial gain or even if it means linking out to the competitors.
Reward Users. If people are being active on a website submitting content to places or leaving comments then reward them. Run a competition or just email them to show appreciation. They will like the fact that they are recognized and what the did was good.
Participate. The best way to understand the enjoyment of users getting social on some of the top websites is to get in there and doing it on their own. Not only that but comment on the blogs that share the same niche and encourage discussion on relevant forums and communities.
Know how to Target the Audience. One needs to make sure that he knows who he is marketing. It would obviously be great to have everyone using your mortgage calculator tool but the owner has to be realistic in terms of the chances of that happening.
Create Content. Not just any content, but content that is remarkable or unique, content that can easily spread. No matter what industry a business owner is into, Deepak Rajput has something unique that anyone can create, whether it will spread or not is another matter but the webmaster has to create it to try.
Being Real. Never promise something that cannot be offered being real is the key to win confidence of the target audience. Transparency is accepted and respected, and marketed where it isn’t wanted.
Choose Tactics Wisely. 1% of people in Social Media are creating content, 9% will enrich the content and 90% of people are consuming the content, that is a lot of leverage. Work out what tactics have given the best outcome and work to re-produce those efficiently.